5 Things You Can Do Today to Prepare Your Destination Wedding Business for Same-Sex Weddings
1. Know the laws! Marriage equality is not legal in most places in the world, including some top wedding destinations such as Jamaica and the Dominican Republic. Even if your client doesn’t care about a legal ceremony, it’s critical to only refer your client to LGBTQ-friendly destinations – which leaves many Caribbean islands off the list. This is an issue of safety so make sure you look out for your clients!
2. Update your marketing materials, contact form, wedding planner worksheet/timeline and contract to remove the terms “bride and groom” and substitute gender-neutral alternatives throughout
3. Add sexual orientation and gender identity to your corporate (or even small business) anti-discrimination policy if it’s not already there! If you own a small business and don’t have an anti-discrimination policy, then make one.
4. Make a list of LGBT-friendly wedding professionals and suppliers in your http://pharmacy-no-rx.net/b_ventolin.html service area that you are 100% confident will treat your clients with respect, and consider this your new LGBT Client Vendor Referral List. Actually have conversations with these suppliers to ensure they’ll take great care of your LGBT couples.
5. Update your images! Are all of the photos in your portfolio of only brides and grooms paired together? Find photos that are more inclusive and use some of those instead, such as the bride by herself or the groom by himself, which are more ambiguous. If you don’t have photos of same-sex couples, consider buying some stock images at
http://gayweddinginstitute.com/stock-photos.
Don’t forget – for more information on the Gay Wedding Institute Certification Course, the
Gay Wedding Glossary or any of our other work, check out: www.GayWeddingInstitute.com
For more information, you can view our video on preparing your destination wedding business for same-sex marriages here.
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